Client
Football Australia
Industry
Sport
Model
SaaS
Dates
Apr 2022 / Apr 2023
Football Australia is the governing body of football in Australia and a member of FIFA, the international governing body for football. With an ever-growing football community, ensuring seamless registration and payment processing for players, clubs, and member federations is critical to maintaining the integrity and prosperity of the sport.
Football Australia and its Member Federations faced an ongoing issue of lost revenue due to unpaid regulation fees each year. Many clubs were bypassing the Football Australia platform, handling their own registration and payment processes, leading to mismanaged fees and ineligible players participating in matches. This not only caused financial discrepancies but also posed risks in governance and compliance with FIFA regulations. Additionally, parents and guardians registering their children for football found the previous system cumbersome, leading to frustration and errors in player eligibility and payments.
The primary objective was to build a reputable, user-friendly online platform embraced and adopted by Member Federations, Associations, Clubs, and other providers.
The platform needed to:
Deliver a world-class user experience for administrators, enhancing revenue growth and cost efficiencies.
Ensure compliance with FIFA regulations.
Provide an easy-to-use and accessible ecosystem for managing member identity, communications, and match-day reporting.
Strengthen Football Australia’s governance framework while supporting its growth and engagement with the football community.
Simplify the registration process for parents and guardians enrolling children in clubs, ensuring accuracy in payments and eligibility.
As an end-to-end designer, I played a key role in designing and shaping the Football Australia Registration and Payments platform. I worked alongside a diverse team, including the Head of Design, UX/UI Designers, Product Managers, and Software Engineers.
My contributions included:
Conducting research and gathering insights for informed design decisions.
Creating wireframes, ideation sketches, and user flows to define the user journey.
Developing interactive prototypes to validate concepts and improve user engagement.
Designing a comprehensive design system and high-fidelity UI components for both mobile and desktop.
Leading workshops with key stakeholders, including Junior Program Officers (JPOs) and Football Australia representatives, to align on strategic goals.
Collaborating closely with developers to ensure seamless implementation and adherence to best practices.
Providing recommendations to integrate the platform into Football Australia’s broader strategic roadmap and presenting findings to high-level stakeholders.
Designing a dedicated parent/guardian user flow that streamlined child registration, allowing for bulk enrollments and easy tracking of payments.
As with many large digital transformation projects, requirements evolved as stakeholders aligned on commercial, technical, and user needs. This meant adapting quickly to shifting priorities while maintaining a strong user experience focus. The evolving scope shortened the research and discovery phase, requiring the design team to work closely with stakeholders to clarify requirements and ensure alignment throughout the project. Additionally, particular attention was given to simplifying the experience for parents and guardians, ensuring a seamless and intuitive process when registering multiple children.
Since its launch in 2024, the Football Australia Registration and Payments platform has been a resounding success.
Key outcomes include:
A surge in online registrations across Australia, demonstrating strong adoption and user satisfaction.
A streamlined registration process, making it easier for players, clubs, and federations to manage compliance and eligibility.
A dedicated parent/guardian portal, allowing for simplified child registration and payment tracking, reducing errors and increasing user confidence.
Secure and hassle-free online payment processing, reducing financial discrepancies and increasing revenue collection.
Enhanced governance capabilities for Football Australia, ensuring proper regulation enforcement and adherence to FIFA standards.
As with many large-scale digital transformation projects, requirements evolved as stakeholders aligned on commercial, technical, and user needs. This meant adapting quickly to shifting priorities while maintaining a strong user experience focus. The evolving scope shortened parts of the research and discovery phase, requiring close collaboration with stakeholders to clarify requirements and ensure alignment throughout the project. Despite these challenges, the team successfully delivered a streamlined national platform that improved the registration and payment experience for players, parents, clubs, and federations across Australia.
